MUBG Program Director Dr. Catherine Moore Provides Insight to Major News Outlets

Music Business Graduate Program Director Dr. Catherine Moore is frequently sought out for comment on issues facing the music industry, such as one hit wonders and the challenges of indie music marketing. Showing the wide range of her industry knowledge, Dr. Moore most recently shared expertise on three vastly different topics:

In “Jay-Z and the Mainstreaming of the ‘Album App’” (Time Business & Money, 7/11/13), Dr. Moore comments on the use of apps as a new way to reach audiences, such as Jay-Z’s “Magna Carta Holy Grail” app accompanying his new album.

In “Steinway Considers a Global Future After Sale” (Wall Street Journal, 7/12/13), Dr. Moore shifts gears to comment on the possible artistic and financial future for this legendary company after its recent sale to a private equity firm.

Dr. Moore is also quoted in “Radiohead’s Thom Yorke Leaves Spotify. Will Others Follow?” (Time Business & Money, 7/16/13), explaining why artists struggle to fully accept the streaming business model.

From new tech strategies to classic business matters, Dr. Moore remains a go-to source for music industry insight.

Follow @CMooreNYU on Twitter.

NYU Music Business Faculty and Alumni to be Panelists at CMJ

CMJ 2012 is officially underway. As you go about the conference this week, keep your eyes and ears out for some of our very own faculty and alumni, who will be sharing their insight and knowledge as panelists.

 

Faculty:

Professor Catherine Radbill

Professor James Celentano

Professor Sam Howard-Spink

Professor Shirley A. Washington

 

Alumni:

Adam Parness

Scott Berenson

Jack Bookbinder

Katie Seline

Scott Englund

Michelle Mayumi McDevitt

Zach Feldman

Karl Fricker

Barry Heyman

Ben Cockerham

Mehmet Dede

New Book by Music Business Professor Catherine Fitterman Radbill

Introduction to the Music Industry: An Entrepreneurial Approach is the title of the just-released textbook by Professor Catherine Fitterman Radbill. Radbill is the director of the Undergraduate Music Business Program and has taught for 10 years at NYU.

“I needed a text to use in our Business Structure of the Music Industry course, the introductory class I’ve been teaching since I got to NYU in 2002,” explains Radbill. “Every year it became more difficult to find upbeat and fun teaching material. The books on the market were either boring tomes, out of date, or completely out of touch with the way students today learn. So – I wrote my own textbook!” The book’s cover, showing an entrepreneurial goldfish jumping from a crowded bowl into an empty bowl, is an apt metaphor for the engaging material within it.

Radbill was approached four years ago by senior editor Constance Dietzel, from the highly-regarded academic press Routledge/Taylor & Francis Group, about the possibility of writing a textbook that focused on music entrepreneurship. “Constance lived in my Washington Heights neighborhood at the time, and we met often over dinner to hammer out the details of the book,” Radbill states. “It was fun, but then I had to get down to the job of actually writing the thing.”

In the book’s acknowledgements, Radbill acknowledges Dietzel, “…who wisely rejected my first book proposal and who performed wonders with the second.” Radbill laughs about those rejections now, but “they were pretty devastating at the time. I stayed depressed for about a day, then got back to the computer to revise, and revise, and revise…”

Introduction to the Music Industry: An Entrepreneurial Approach gives a realistic, relevant spin on the classic introductory text. Every chapter explores the inner workings of the music industry, all the while reminding students to think like entrepreneurs. Using creative problem-solving exercises, discussion questions, collaborative projects, case studies, hands-on activities, and inspiring stories of actual music entrepreneurs, the textbook offers numerous opportunities for students to apply their newfound entrepreneurial knowledge to real life situations. The textbook’s companion website offers additional materials to create enhanced teaching and learning experiences.

Radbill states, “I feel as if I’ve been holding my breath for 3 years, waiting to see if my students would like the textbook. They’re my toughest critics. We’ve been using it for 3 weeks now in class, and so far I see a lot of smiles in the classroom. What a relief!”

Click here for more information on the book.

Reflections from the Music Business Entrepreneur-in-Residence

Guest post by Larry Miller

When I first considered becoming Music Business Entrepreneur in Residence at NYU Steinhardt, I expected to engage with graduating seniors throughout the semester, get to know them and understand their talents, learn about their past experiences and help turn their ideas into action. I hoped to be a constant presence for them as they immersed themselves in the creative process of imagining a new music startup – and built a plan to make it real. But what I got was much more than that. I quite literally had a front row seat as I participated in their process, presented some of the course topics, coached team members and acted as both catalyst and sounding board for students to build on their ideas, challenge their assumptions and themselves, pitch their projects and express them in investor-ready form.

The breadth of ideas presented was impressive, as was the scope of business models presented for development. Of course the projects all had music at their core; they ranged from digital music services to live entertainment combining music and art; from production tools to the not-for-profit sector. Each student wrestled with the fundamental challenge of entrepreneurship; creating an idea, transforming it into a sustainable business plan and executing. Product prototypes were built; revenues, costs and market assumptions were pressure-tested; and a live event was produced, validating the plan with great success. I was proud of them all.

A few shout outs are in order; to the graduating Music Business students who welcomed me so warmly and engaged with me so rigorously. And to Professor Radbill, an extraordinary partner for me throughout my EIR term as I integrated the curriculum, pedagogy and student projects. I am grateful to her for the EIR opportunity, and I look forward to hearing from students as they embark on careers and in some cases start businesses of their own. Reach me at lsm[AT]larrymillerco[DOT]com, or look for me down the hall. I’ll be back as an Adjunct Professor in the fall.

Clinical Assistant Professor Sam Howard-Spink Panelist On Piracy at SXSW Interactive

(Sam Howard-Spink, left, speaks at SXSW Interactive; Photo credit: Phil Harvey)

On March 14th, Clinical Assistant Professor Sam Howard-Spink traveled to Austin, Texas as a featured panelist at the annual SXSW Interactive Festival.  Each year the conference features “compelling presentations from the brightest minds in emerging technologies… and an unbeatable lineup of special programs showcasing the best new digital works, video games, and innovative ideas the international community has to offer.”

Professor Howard-Spink presented as part of the panel “Neither Moguls nor Pirates: Grey Area Music Distribution,” which addressed digital copyright law, and media and music industry piracy claims. The panel’s description reads:

The debate surrounding music piracy versus the so-called collapse of the music industry has largely been bipolar, and yet so many other processes of music distribution have been developing. From online “sharity” communities that digitize obscure vinyl never released in digital format (a network of cultural preservation, one could argue), all the way to netlabels that could not care less about making money out of their releases, as well as “grime” networks made up of bedroom musicians constantly remixing each other, there is a vast wealth of possibilities driving music in the digital world. This panel will present key examples emerging from this “grey area”, and discuss future scenarios for music production and consumption that stand proudly outside the bipolar box.

In the course of the discussion, Professor Howard-Spink drew on his extensive research and expertise on international music industries, emerging networks and hybrid business models, and international intellectual property policies.

He also recently conitrbuted to FanBridge‘s guest blog post series “How to Leverage Email and Social Media at Large Events/Festivals,” in which he stressed artists to focus on putting on the best performances possible and to not simply rely on clever marketing to get people’s attention.

For more information on the panel, visit write-ups from Center for Social Media, iShed, and Piracy Network.

A Super Connection: Prof. Jason Menkes brings strategic branding experience to classroom

When he’s not teaching or advising Music Business students, Clinical Assistant Professor Jason Menkes runs COPILOT Strategic Music & Sound. Recently, COPILOT worked alongside strategic branding and advertising agency BBDO to create an original musical score for an AT&T television campaign that debuted during the Super Bowl pre-game show. To complement the focus of the advertisement, which highlights the ease and connectivity of AT&T’s global network, COPILOT partner Ravi Krishnaswami produced a score that uses hand-played string and percussion instruments (e.g. kora, bazouki, marimba) to create a dynamic musical backdrop. The ad can be viewed at COPILOT’s website.

Professor Menkes is currently teaching Strategic Music & Branding, a brand new course that focuses on emerging licensing opportunities for music in film, television, and interactive marketing campaigns.

COPILOT specializes in strategic branding for television, radio, interactive, and gaming by composing, producing, and licensing music to fit each client’s campaign uniquely. Over the last several years, COPILOT has provided music for a variety of clients, ranging from Cadillac to Coca-Cola and Microsoft. COPILOT’s other recent projects include campaigns for the new Volkswagen Jetta as well as Macy’s, both of which can be also be viewed on the company’s website. (Photo credit: ChrisK4u)

Welcoming Jason Menkes, Clinical Assistant Professor

The Music Business Program welcomes Jason Menkes as our newest faculty member. Jason has a longstanding relationship with the program as he earned his M.A. in Music Business from NYU in 2004. Since his graduation, Jason has been dedicated to the strategy, creation, and implementation of music for branding an advertising campaigns. He is co-founder and partner of COPILOT Strategic Music & Sound (www.copilotmusic.com) and was recently appointed the East Coast Chapter President for the Association of Music Producers (AMP). We are excited to have Jason on our team and value his experience in branding as an increasingly relevant licensing opportunity for artists and musicians.

VeloCity recently sat down with Professor Menkes to get a closer look into his advice for music business students and how he got his start in the industry.

Why did you decide to work in the music industry?

When I started my first band, in the second grade, I made my friends sign a contract promising to come practice and not to fight or run away… we had some teasing issues. I’ve been interested in the balance of business and creativity ever since!

What do you like most about teaching?

The music industry is constantly reinventing itself, now more than ever. I love being able to step back from the day-to-day hustle to explore the larger patterns and practices of the industry. I’m constantly surprised and impressed by my students’ eagerness and insight.

What tips do you offer to your students in the classroom?

This program in this city offer the best possible environment for you to experiment with the theories and concepts you learn in class. Produce a show. Release a record. Manage a friend’s band. Collaborate with your fellow students. Ask your teachers for help. Don’t be afraid to try new things and risk failure, you have an amazingly supportive safety net at NYU.

What career tips do you offer to your students?

Don’t wait until senior year to build your network. Reach out to alumni and guest speakers, ask them about their career paths and for advice on yours, and keep in touch with them throughout your education and career. There is no “traditional” career path, and jobs opportunities will present themselves in surprising ways.   Make sure you stay fresh in people’s minds as a proactive and eager talent.

You may also visit Jason Menkes’ faculty bio on the Steinhardt website here (link).

What We’ve Been Up To (2009-2010)

Welcome to VELOCITY | The Official NYU Music Business Blog. We are excited to be expanding our online presence and featuring up-to-date news and information on program events and alumni. We realize that this first post is VOLUMINOUSLY long: future posts will be short and frequent. Here’s what we’ve been up to while we’ve been away:

2009 and 2010 Commencements held at Yankee Stadium

In 2008, the original Yankee Stadium closed its doors after 85 years of glory. The following spring, the first game was played in the new Yankee Stadium, inspired by, and built across the street from its predecessor. That May, New York University held its 2009 graduation events at the new ballpark for the first time, with Secretary of State Hillary Clinton giving the commencement speech. We were pleased to have such wonderful weather and proud to be a part of the first graduation ceremonies held in the new Yankee Stadium.

(MUSB Class of 2009 graduates outside of Radio City Music Hall)

NYU’s commencement this year was a bit rainy but we were happy to be up at the home of the Bronx Bombers once again, and actor Alec Baldwin gave a great speech. Luckily everyone was able to stay mostly dry despite the drizzle. Once again we were happy to be back uptown at Radio City Music Hall for Steinhardt’s ceremonies. Congratulations to the Undergraduate and Graduate Class of 2010.

(MUBG Class of 2010 graduates outside of Radio City Music Hall)


(Prof. Catherine Moore with MUBG Class of 2010 graduates outside Yankee Stadium; Photo by Joyce Lin)

 

Three of this year’s graduates earned Steinhardt awards for outstanding contributions to the NYU community:

Ida Bodman Award – Dana John

Richard Hirsch Memorial Award for Students in the Arts – Kristina Frost

GSO Star Award – Kathryn Sano

 

CEOs in the Arts Speakers Series


(Prof. Catherine Radbill, Kevin Liles, Prof. Shirley Washington, Ed Lover, and Prof. Catherine Moore)

CEOs in the Arts Series presents leading arts executives twice yearly in an interview format. These conversations explore the strategies, challenges, and goals of some of the city’s most important arts business leaders and the companies they run. On Friday, November 6, 2009, Steinhardt’s Council on Arts Management welcomed Kevin Liles and Ed Lover to the Rosenthal Pavilion at the NYU Kimmel Center for University Life.

Kevin Liles is the CEO and Founder of KWL Enterprises and has 20 years of experience in the music industry at the major label level. In 1993 Liles became the Mid-Atlantic Marketing Manager at Def Jam, and by 1998 accepted the position of President of the Def Jam Music Group. Following the merger that created the Island/Def Jam Music Group in 2002, Liles added the title of Executive V.P. of Island Def Jam Music Group to his resume. In 2004 he joined Warner Music Group as Executive V.P. and was part of the senior executive team when the company went public in 2005, and oversaw the expansion of the traditional record company role in artist’s career. 

Ed Lover is synonymous with New York City radio. Ed was a part of the infamous Ed Lower and Doctor Dre Morning Show, and has been a fixture in hip-hop for the last 20 years. Having done it all from TV to film to books, he is truly a renaissance man. Ed was the first voice heard on Power 105.1 when the station flipped the switch in 2002, and moved to afternoons in 2005. Currently, he holds down mornings on The Ed Lover Show.

More photos from the event can be viewed here.

 

NYU hosts the 2009 New Music Seminar


(NMS Co-Executive Director & Producer Dave Lory, Prof. Catherine Moore, and NMS Founder & Executive Director Tom Silverman in front of the Gibson Tour Bus at NMS 2009)

In July 2009, NYU Steinhardt and the Music Business program hosted the New Music Seminar. Held at the NYU Kimmel Center for University Life, the annual conference aims to create a music business in which talent can rise to its highest potential based solely on its merit, without regard to its financial resources or connections. The event focuses on emerging business models and innovation, and works to teach artists and their representatives better, affordable and faster ways to achieve success, so that they may also create a new economic model that better rewards both artists, their investors and those in artist services. The conference was a great success and we were proud to see many of our alumni and students in attendance. This year’s New York City summer conference was held at Webster Hall and was a sold-out success. Check out the New Music Seminar online here.


Visiting Scholar Dr. Guy Morrow

The Music Business Program is proud to welcome our very first visiting scholar, Dr. Guy Morrow. Based at Macquarie University in Sydney, Australia, Dr. Morrow is a lecturer on topics such as music business, arts management, rhythm, and music theory. His PhD concerned artist management practices in the Australian popular music industry and his current research concerns such practices in the global economy, positing the argument that while the artist managers’ role is increasingly central, their attempts to work globally are hampered by a lack of consistency in relation to best practice and conduct across different territories.

During a February 2010 talk at NYU, Dr. Morrow spoke about “artist management in the global economy”. In his discussion, he covered topics such as how managers navigate the international regulatory and deal with different sets of “rules”, how managers can cover several territories without having a local co-manager, differences in managing and decision-making when artists have success and revenue potential in multiple international markets. He also commented on his research projects about artist management and the music industry in China, and the characteristics of the Australian music scene.

We are truly excited to have Dr. Morrow with us and look forward to collaborating and hearing more about his interesting research projects in the future.


NYU Music Video Games Research Project launches

The NYU Music Video Games Research Project launched in February 2009. Led by Professor Sam Howard-Spink and Blair Gerold (UG ‘10), the initiative explores the commercial and cultural convergence of music and video games. On May 20th the group held an event marking the announcement of new Music Business Graduate classes and suggested sequences for students interested in music and audio for video games and other interactive media. Keep an eye out for the Music Video Games Research Project as there are sure to be more awesome events and gaming opportunities in the future.

Check out the NYU-MVGRP blog here. http://nyumusicgames.blogspot.com/

 

JD Souther named Artist-in-Residence


(Prof. Catherine Radbill, JD Souther, and CMJ Founder & Executive Director Joanne Abbot Green)

JD Souther, one of the principal architects of the Southern California country-rock sound and the pen behind numerous hits by the Eagles and others, was the Artist-in-Residence at the NYU Steinhardt Music Business Program April 12-14, 2010. The residency was supported by the Aronson Family Speakers Fund and the CMJ Music Marathon and Film Festival.

Known for his extraordinary song crafting abilities, Souther co-wrote some of the Eagles’ most beloved hits including “Best of My Love,”  “Heartache Tonight,” “New Kid In Town,” and “Victim of Love.” His collaboration with the band continues through the Eagles’ 2007 release Long Road Out of Eden. Artists including George Strait, The Dixie Chicks, Glen Campbell, and Michael Buble have recorded his songs.

Souther received the prestigious ASCAP Golden Note Award in October 2009. The honor is reserved for songwriters, composers and artists who have achieved extraordinary career milestones. Past recipients include Reba McEntire, Garth Brooks, Sean “Diddy” Combs, Alan Jackson, Jimmy Jam & Terry Lewis, Quincy Jones, Stevie Wonder, André Previn and Tom Petty among others.

During his three-day residency, Mr. Souther worked with Music Business majors, as well as many other NYU musicians. MUSB junior and songwriter. Stephanie Wells got an opportunity to have lunch with Mr. Souther and present to him her recently completed, debut EP Maybe It’s The Music. “He was really cool,” said Steph. “A lot of the advice that he gave me was to really put myself out there lyrically and really focused on the parts in which I am most conversational. The biggest thing he told me is to trust what you have to say as a writer and to say things naturally and organically. That’s something that I will never forget.”

 

First MUSB students study abroad in Buenos Aires

(Morgan McGrath and Mike Greene at Plaza San Martin in Buenos Aires, Argentina)

This spring semester 2010, two undergraduate students studied abroad in Buenos Aires, Argentina, marking the Music Business program’s first representatives in the city. February through June, juniors Morgan McGrath and Mike Greene lived with an Argentine host family and attended classes at the NYU in Buenos Aires academic center in the neighborhood of Palermo. There, the two immersed themselves in the Spanish language and Argentine culture, studying everything from the national history and literature to popular culture and music.

 

MUBG student’s band releases iPhone app


Shinobi Ninja, the Brooklyn-based p
unk-funk-rap-hip-hop group featuring MUBG student Dave Machinist, recently released their very own iPhone app, Shinobi Ninja Attacks! Bundled with their new EP, the app is a side-scrolling, Teenage Mutant Ninja Turtles-inspired beat ‘em up game lets you play as favorite Shinobi Ninja member. Players roll through the streets of Brooklyn on their way to rock the mythical Club Babylon, and taking out evil hipsters, Jersey jerks, and angry subway riders that get in the way with drumsticks and guitars.

Perhaps the coolest feature of Shinobi Ninja Attacks! is that the game rewards fans for playing. As you reach higher levels, there are two free music videos can be unlocked. The app also uses smartphone GPS capability to locate real world concertgoers and delivers to them more free music and promotions over the air.


Check out a trailer for the app on YouTube here, and the app can be downloaded at http://www.shinobininja.com


Alumni mentions in Billboard

Two of our Music Business alumni are in the 2009 Billboard “30 Under 30” top young executives list. Congratulations to Evan Lipschutz (undergrad ’02) and Seth Faber (undergrad ’04). Both alums remain actively connected to us: Seth was a panelist for the NYU MEISA Northeast Regional Conference (hosted at NYU) in November 2008, and Evan spoke recently in the Production and A&R class.

Seth Faber :: Director of marketing and artist development, Primary Wave Music Publishing

Internships at RCA Victor and Arista Records, an assistant’s job at Octone Records and 18 months as an artist development manager at Island Def Jam all led to Seth Faber, 27, to his current spot at Primary Wave Music Publishing. Since joining the company 18 months ago, Faber struck “a landmark licensing deal with [the digital transaction firm] GTECH, which enabled Aerosmith to be the first band to have its own multiplatform lottery campaign,” according to Primary Wave chief marketing officer Adam Lowenberg.

Evan Lipschutz :: Senior Director of A&R, Mercury Records

Hailing from Tampa, Fla., “a test market for food chains,” Evan Lipschutz, 29, feels like he comes from “a good breeding ground. I think like a basic American.” And he applies that viewpoint working with acts like Parachute, the Killers, Fall Out Boy, Duffy, Portishead and the up-and-coming Utah band Neon Trees. Mercury Records chief David Massey hired him at Sony Music International (later Daylight/Epic) as he was about to graduate from New York University’s Music Business Program.

Another alumnus, Bret Sjerven (UG ’04), made the list in 2007. For this and other news from our web newsletter archives, click here.

 

Several of our undergraduate and graduate alumni have been featured recently in the “Executive Turntable” section of Billboard, a weekly section that highlights job promotions around the industry.

Dileepan Ganesan (UG ’03) was promoted to senior income tracker at Cherry Lane Music Publishing from income tracker.  (June 20, 2009)

Charlie Davis (G ’08) was named director of sales by CD/vinyl manufacturer Sound Performance USA. He was the administrative coordinator for publishing at Downtown Records.  (August 1, 2009)

Jason Walker (G ’08) was promoted to director of royalties by licensing consulting company Rightsflow from manager of systems. (October 24, 2009)

Maureen Lloren (UG ’06) was named head of publishing at Glassnote Entertainment group after being the A&R coordinator at Denise Rich Songs/785 Publishing.  (December 12, 2009)

Fred Beteille (UG ’04) was appointed senior director of strategic technology at the Harry Fox Agency after a stint as director of business affairs and licensing technology. (June 19, 2010)


Facebook group created for MUSB and MUBG alums


(Music Business Program softball team, the Rock ‘n Ballers)

For all undergraduate and graduate alumni of the NYU Music Business Program a Facebook group has been set up. You may join here. (If this doesn’t work for you, simply search “NYU Music Business Alum” and the group should appear.) It was set up by Sam Gomez (UG ’99) and Professor Shirley Washington is an administrator. Please join as we are trying to make it an additional way to communicate with you and YOU with us! Let us know what you are doing, where you are, any job opportunities, events you are involved in, marriages, new babies, etc.

You will have to be approved and the request will most likely come to Professor Washington. It would be helpful to her if you could put your degree, B.M. or M.A., and year of graduation somewhere in the request. We already have 216 members so let’s keep it growing.