Grad Student Report: The Orchard Co-Founder Richard Gottehrer speaks about Embracing Changes in the Music Industry

(MUBG students with Richard Gottehrer, center.)

Music Business grad student Maressa Levy writes this guest post for VELOCITY.

Richard Gottehrer spoke to MUBG students during the final Professional Development Sequence event of the fall semester, urging listeners to “keep your eye on what’s happening in front of you. The world changes today, and it’s changing very quickly.”

Gottehrer first broke into the music industry as a songwriter, and was just 16 when he wrote his hit single “I Want Candy.” Gottehrer also penned classic song “My Boyfriend’s Back,” which he jokes is his “contribution to cultural history.” While he has worked with industry notables such as Depeche Mode and Madonna, at 71 Gottehrer is still very involved in the current music scene. In addition to managing Danish duo The Raveonettes, Gottehrer was also a producer on the debut album by popular newcomer Dum Dum Girls.

Gottehrer co-founded the Orchard, a music distribution company, in 1997, and has since become the chief creative officer. With presence in over 20 global markets, the Orchard has experienced considerable success as a leader in both physical and digital distributions. The company also provides services in both retail and interactive marketing, and their creative licensing division has successfully placed artist’s tracks in a number of commercials, television episodes and films.

Despite rumors of the downfall of the music industry, Gottehrer encouraged students to embrace the ongoing changes of the industry, and to “let the things that are changing about the industry become part of what you’re doing.” Above all, Gottehrer advised, “just keep looking forward. If you want to be in this business, know that where you start may not be where you end up.”

Maressa Levy is a 2nd-year MUBG student originally from Florida. She received her BS from Emerson College, where she majored in journalism.