See What Makes a Star? at a glance:
- Priority Application Deadline: March 18, 2014 (learn How to Apply)
- Final Application Deadline: April 1, 2014
- Session I
- Program Dates: July 7 - July 11, 2014
- Requires Student Orientation: July 6, 2014 3 p.m.
- Housing Dates: July 6 - July 12, 2014
- Session II
- Program Dates: July 14 - July 18, 2014
- Requires Student Orientation: July 13, 2014 3 p.m.
- Housing Dates: July 13 - July 19, 2014
- Tuition: $1,190
- Music Business: http://steinhardt.nyu.edu/music/business/
What is A&R? Artist Branding? The 360 deal? Music Supervision? How do you create, market and distribute music in the current music industry environment? These are just a few of the questions that will be answered in this week long summer institute. By participating in class sessions, going on field trips, attending concerts and interacting with music industry professionals you will be given an overview of the current music industry, challenge your ideas and create innovative ways to discover, create or develop future “stars” in the music industry.
Applicants do not need to be musicians to apply. Just possess a genuine desire to learn about what it takes to have a long term career as a musician, singer-songwriter, manager, producer, concert promoter, executive or entrepreneur in the music industry.
Daily Schedule of Activities*
9:30am - 12:00pm: “Topics of the day” - Includes class lectures, discussions and group activities
12:00pm - 1:00pm: Lunch
1:15pm - 3:00pm: “Topics of the day” continued
3:00pm - 3:15pm: Break
3:15pm - 5:00pm: Industry Insider Perspectives (includes guest speakers, resident artist performances, panel discussions or field trips)
5-00pm - 6:00pm: Dinner
6:30pm -10:00pm Evening Activity
*This is a general outline of the daily schedule of activities. Minor changes may occur as a result of availability or timing of scheduled events.
Projected Topics to Be Covered
A. The Music Business
- The Music Business and its Sub-Systems
- An overview of the ways in which music is created, marketed and distributed in the current industry environment
- Copyright and Music Licensing - Who owns my song and how do I make money from my songs?
B. Finding and Marketing Talent
- How do you go about finding talent in today’s marketplace?
- The role of Artist Development and the marketing plan in developing the “Artist Brand ”
C. Global Music - The importance of promoting, marketing and distributing music worldwide
D. The Future of the Music Business - Developing Trends, Career Opportunities
Shirley A. Washington, J.D., M.B.A
Summer Faculty Coordinator/Instructor
Kevin Haden, B.M., M.A.
Below are all costs associated with the What Makes a Star program:
- Tuition: $1,190
- Application Fee: $50; nonrefundable and paid at the end of the 2014 Summer Application
- Housing & Meal Plan (optional): $359 shared room with 10 meals and 30 Dining Dollars per week - see the Housing & Meal Plan page for more information
The program is intended for rising high school Juniors or Seniors; the minimum age is 16 years old. If you would like to be considered for the workshop, you must do the following:
MPAP Summer Programs
Music Business Faculty