Department of Music and Performing Arts Professions

Summer Programs

Music Business Summer Institute: What Makes a Star?

Program Description | Courses and Faculty | Costs | Apply | For More Information

Overview

Intended for: high school students
  • This program is now accepting late applications
  • Final Application Deadline: April 1, 2014 (learn How to Apply)
  • Session I
    • Program Dates: July 7 - July 11, 2014
    • Requires Student Orientation: July 6, 2014 3 p.m.
    • Housing Dates: July 6 - July 12, 2014
  • Session II
    • Program Dates: July 14 - July 18, 2014
    • Requires Student Orientation: July 13, 2014 3 p.m.
    • Housing Dates: July 13 - July 19, 2014
  • Tuition: $1,190
  • Music Business website 

Program Description

What is A&R? Artist Branding? The 360 deal? Music Supervision? How do you create, market and distribute music in the current music industry environment? These are just a few of the questions that will be answered in this week long summer institute. By participating in class sessions, going on field trips, attending concerts and interacting with music industry professionals you will be given an overview of the current music industry, challenge your ideas and create innovative ways to discover, create or develop future “stars” in the music industry.

Applicants do not need to be musicians to apply. Just possess a genuine desire to learn about what it takes to have a long term career as a musician, singer-songwriter, manager, producer, concert promoter, executive or entrepreneur in the music industry.

Courses and Faculty

Daily Schedule of Activities*

9:30 a.m. - 12:00 p.m.: “Topics of the day” - includes class lectures, discussions and group activities
12:00 p.m. - 1:00 p.m.: Lunch
1:15 p.m. - 3:00 p.m.: “Topics of the day” continued
3:00 p.m. - 3:15 p.m.: Break
3:15 p.m. - 5:00 p.m.: Industry Insider Perspectives (includes guest speakers, resident artist performances, panel discussions or field trips) 
5:00 p.m. - 6:00 p.m.: Dinner
6:30 p.m. -10:00 p.m.: Evening Activity

*This is a general outline of the daily schedule of activities. Minor changes may occur as a result of availability or timing of scheduled events.

Projected Topics to be Covered

A. The Music Business

  • The Music Business and its Sub-Systems
  • An overview of the ways in which music is created, marketed and distributed in the current industry environment
  • Copyright and Music Licensing - Who owns my song and how do I make money from my songs?

B. Finding and Marketing Talent

  • How do you go about finding talent in today’s marketplace?
  • The role of Artist Development and the marketing plan in developing the “Artist Brand ” 

C. Global Music - The importance of promoting, marketing and distributing music worldwide

D. The Future of the Music Business - Developing Trends, Career Opportunities

Faculty

Shirley A. Washington, JD, MBA
Summer Faculty Coordinator/Instructor

Kevin Haden, BM, MA
Instructor/Recording Artist

Costs

Below are all costs associated with the What Makes a Star program:

  • Tuition: $1,190
  • Application Fee: $50; nonrefundable and paid at the end of the 2014 Summer Application
  • Housing & Meal Plan (optional): $359 shared room with 10 meals and 30 Dining Dollars per week - see the Housing and Meal Plan page for more information

Please note that there are additional fees for all international students. For information about financial aid and scholarships, see the Finances page. 

Apply

The program is intended for rising high school Juniors or Seniors; the minimum age is 16 years old. If you would like to be considered for the workshop, you must do the following:

For More Information

Program Administration                      

MPAP Summer Programs 
35 West 4th Street, Suite 1077
New York, NY 10012
212-998-5438
mpap.summer@nyu.edu

Academic Content

Music Business Faculty
35 West 4th Street, Suite 1077
New York, NY 10012 
212-998-5427
info.wmas@nyu.edu

Graphic by Tryson John, Alumni, WMAS? and Music Business Program.


 

Department of Music and Performing Arts Professions - 35 W. 4th Street, Suite 1077 - New York, NY 10012 - 212 998 5424