Andy Bloch is a founding partner of Human, one of the most highly regarded and successful music and sound design houses in advertising. Since opening its doors on September 10, 2001, Human has garnered numerous awards from Cannes Lions, LIA, Clio Awards, AICP, D&AD, the International Andy Awards, ADDY Awards, International Awards, First Boards Awards, and critical praise from all corners of the industry including several trips to Time Magazine’s Top 10 Ads Of The Year. An active composer, creative director and managing partner, Andy has been involved in the production of thousands of commercials and long form dramatic projects for television and film.
Bloch’s roots lay in the solid firmament of traditional music and audio production. The son of a classical concert pianist he was raised listening to the sounds of the three “B”s, Bach, Beethoven, and The Beatles; his older brother supplying all the latest pop. After earning a Bachelor of Music degree from The Mannes College Of Music, with a major in classical guitar performance, he dove headfirst into the world of bar bands, session work, and record production.
During the 1980s he established himself as performer, producer, and recording studio owner working with such artists as George Benson, Keith Sweat, Teddy Riley, The Roches, Dr John and most notably Atlantic Starr with whom he toured and recorded several Top 10 hits, including their No. 1 single “Always.”
After one too many all night smoke filled sessions behind the recording desk and five years on the road, the dynamic world of music for advertising beckoned. "It seemed right up my alley" he recalls. “I have such a diverse background and found I could pour everything I know and love about music into one vessel.” That vessel became Human.
Peter Nashel is an award winning composer and producer who works extensively in advertising, film and television.
He has composed the score for a host of television series -- Life on Mars, Dirty Sexy Money, Rubicon and Lie To Me. He’s currently finishing the first season of NYC22 for CBS, the first dramatic series from Richard Price and Tribeca Films (Robert DeNiro and Jane Rosenthal).
Some of Peter’s documentary film credits include the Emmy Award-nominated 'Client 9: The Rise and Fall of Eliot Spitzer' and Academy Award-nominated ‘No End In Sight’. He is currently starting work on “What Maisie Knew”, his fourth feature collaboration with directors David Seigel and Scott McGehee starring Julianne Moore, Steve Coogan and Alexander Skarsgard.
On the advertising front, Peter founded duotone audio group 17 years ago when he was commissioned by Martini to compose and produce music for the brand world-wide. This work earned him both a CLIO and a D&AD award and has since led to collaborations with an array of global companies including Coca-Cola, Revlon, Chase, Nike, Reebok, Chipotle, Hyundai and McDonalds. Over time, duotone has grown into a trusted industry resource and powerhouse of creativity, servicing a worldwide client base with original music, music supervision & licensing, sound design... and all that jazz.
In addition to
custom scoring commissions, duotone also offers a curated music
library that boasts several thousand original compositions. This invaluable resource augments the level of flexibility and depth duotone brings to each project. These tracks encompass virtually every genre, ranging from large scale cinematic pieces with live orchestration to authentic Puerto Rican lapidas to song collaborations with Grammy Award winning artists. The duotone approach has always been one of musical integrity and boundless enthusiasm to always deliver.
Mitch Coodley's roots go back to surf guitar and the Beatles, followed by acid rock and blues. (Growing up in LA, he actually did surf and saw the Beatles). Always attracted to improvising, he became a serious jazzer at Berklee College of Music, where he studied guitar with Pat Metheny, Gary Burton, Charlie Banacos and Mick Goodrick. He graduated Summa Cum Laude in Arranging and Composition and continued on as a teacher at Berklee for several years while freelancing as a guitarist.
After winning the Massachusetts Artists Foundation award for Best Composer, he moved to New York and continued to both play and write. He has performed with Pat Metheny, Gary Burton, Donald Byrd, Cyndi Lauper, Ben. E King to name a few, in addition to working regular club and studio gigs.
His composing and producing talents attracted TV producers and network broadcasters and in the mid-80's Mitch formed Metro Music Productions here in New York city. At Metro he composed for commercials: Victoria's Secret, Ralph Lauren, Givenchy, Schick, Oil of Olay, Virgin Megastores; for sports: CBS Sports, ABC Sports Promotion, and news: WCBS TV, among others.
The Metro Music catalog eventually evolved into the top small music library in the industry. With hundreds of worldwide clients, and performances on The Sopranos, Late Night With David Letterman Promos, CBS On-Air promotions, Warner Bros. Movie trailers, and thousands of individually licensed productions, Metro set the standard in what had previously been referred to as "stock" music.
Mitch sold the catalog - now at 104 CD's - and the production music library to 615 Music in 2007. What had started in his apartment dining nook became an international phenomenon.
Currently Mitch is picking interesting and unusual projects to pursue, and is always interested in new challenges and new music for licensing opportunities. He is also interested in hiring and developing young talent for future productions. His experience in composing and producing, marketing, and selling music gives Mitch a unique perspective and judgment of new artists and their music. His book "Writing Great Music That Sells", available shortly online, reveals the secrets to combining quality and success to the art of home studio composition and production.
Keith D’Arcy is Vice President of Catalog Marketing & Special Projects at Universal Music Publishing Group. A well-respected executive with over seventeen years of music business experience, Mr. D’Arcy began his tenure in the music industry as a Music Producer for advertising agency Bates Worldwide. After two years at Bates, he segued to Executive Music Producer for Sacred Noise, where he oversaw all aspects of creative music production for clients such as American Express, MTV, US Army, BMW, and Pepsi. In 1999 Keith joined EMI Music Publishing as Associate Director, Music Resources. During the next four years he helped establish the company’s creative supervision service and secured licensing deals in advertising campaigns for Mercedes, Nike, Viagra, Northwest Airlines, Heineken, Fisher Price and many others. In 2004 Keith accepted the position of Vice President, Music Licensing & Integrated Marketing at Sony BMG Music Entertainment where he helped improve creative supervision services and licensing outreach for all Sony BMG associated record labels and secured licensing deals for master recordings with brands such as Cingular, Hilton, Proctor & Gamble, Alltel and Coors. Keith returned to EMI Music Publishing in July 2006, to lead the company’s Music Resources division. He also founded, developed and co-managed the company’s Product & Content division, a central creative resource for the global synch staff.