Catherine Moore

Catherine Moore

New York University, Steinhardt School of Culture, Education, and Human Development

Clinical Associate Professor of Music Business

Phone: 212 998 5427
Email: catherine.moore@nyu.edu

• Music and Performing Arts Professions
• Music Business

Professor Moore's specialist fields include strategic music marketing, analysis of current trends in the entertainment industry, cultural trade politics, and 17th-century Italian music. Her research and publications address significant changes in the music industry on a global scale, and recent lectures at universities in Britain, The Netherlands, Australia, Italy, Canada and the United States reflect her international experience and inform her teaching. A sample of recent papers and publications is provided below. A graduate of Bishop's University, Canada (Honours B.A., English Literature) and the Conservatoire de musique in Montreal (Organ Performance), Catherine Moore completed a PhD in musicology at The University of Liverpool, England in 1991. Her doctoral thesis, which explores the life and music of the 17th-century Italian composer and violinist Michelangelo Rossi, was published as a book in 1993.

Catherine Moore started in the music business in 1981 managing a retail store in Liverpool, England. Since then, she has been sales manager for Harmonia Mundi Records in London, international marketing manager for Nimbus Records at their Welsh headquarters, and a marketing director (jazz and classical music) for A&M Records in New York. While in New York, she served on the local N.A.R.A.S. Board of Governors and on the Classical Screening Committee for the Grammy« Awards. In 1990, she started her own marketing consultancy company, discussion c.m., in Montreal, relocating to New York in 1992.

Dr. Moore has taught at NYU since 1995 and has been Director of the Music Business Graduate Program since 2005. She teaches and advises graduate students, and was Director of both the Undergraduate and Graduate Music Business Programs from 1997-2005. Professional affiliations: Music Entertainment Industry Educators Association, National Academy of Recording Arts and Sciences, American Musicological Society, Society for Seventeenth-Century Music.

Catherine Moore serves on the Advisory Board of the Center for Contemporary Music at Danube University, Krems, Austria, where she has been a member of the International Guest Faculty since 2005.

Teaching initiatives include:

Developer of real-world and virtual-reality assignments to teach students how to be pro-active as A&R talent scouts. Collaborations with independent and major music companies bring actual business problems into the classroom. One such project takes place in Second Life, where Catherine Moore can be contacted via her avatar name, Professor Applemoor.

Author -- with a group of graduate students -- of a case study, Bridging the Music and Marketing Businesses Through the International Nightclub Scene. The study was used in a graduate class in Spring 2008. It examines topics such as night club goers tolerance for in-club advertising, new methods of marketing such as in-club holograms, and how to measure the success of a business in which exclusive entry and small audiences are what fans value most.

Governance roles: Prof. Moore currently serves as a member of the NYU Steinhardt Global Advisory Committee, and on several other committees. From 2003-2006 she served as Steinhardt Senator representing the Department of Music and Performing Arts Professions, and chaired the Steinhardt Student Affairs Committee.