Catherine Moore

• Music and Performing Arts Professions
• Music Business

Professor Moore's specialist fields include strategic music marketing, analysis of current trends in the entertainment industry, cultural trade politics, and 17th-century Italian music. Her research and publications address significant changes in the music industry on a global scale, and recent lectures at universities in Britain, The Netherlands, Australia, Italy, Canada and the United States reflect her international experience and inform her teaching. A sample of recent papers and publications is provided below. A graduate of Bishop's University, Canada (Honours B.A., English Literature) and the Conservatoire de musique in Montreal (Organ Performance), Catherine Moore completed a PhD in musicology at The University of Liverpool, England in 1991. Her doctoral thesis, which explores the life and music of the 17th-century Italian composer and violinist Michelangelo Rossi, was published as a book in 1993.

Catherine Moore started in the music business in 1981 managing a retail store in Liverpool, England. Since then, she has been sales manager for Harmonia Mundi Records in London, international marketing manager for Nimbus Records at their Welsh headquarters, and a marketing director (jazz and classical music) for A&M Records in New York. While in New York, she served on the local N.A.R.A.S. Board of Governors and on the Classical Screening Committee for the Grammy Awards. In 1990, she started her own marketing consultancy company, discussion c.m., in Montreal, relocating to New York in 1992.

Dr. Moore has taught at NYU since 1995 and has been Director of the Music Business Graduate Program since 2005. She teaches and advises graduate students, and was Director of both the Undergraduate and Graduate Music Business Programs from 1997-2005. Professional affiliations: Music Entertainment Industry Educators Association, National Academy of Recording Arts and Sciences, American Musicological Society, Society for Seventeenth-Century Music.

Catherine Moore serves on the Advisory Board of the Center for Contemporary Music at Danube University, Krems, Austria, where she has been a member of the International Guest Faculty since 2005.

Teaching initiatives include:

Developer of real-world and virtual-reality assignments to teach students how to be pro-active as A&R talent scouts. Collaborations with independent and major music companies bring actual business problems into the classroom.

Author -- with a group of graduate students -- of a case study, Bridging the Music and Marketing Businesses Through the International Nightclub Scene. The study was used in graduate classes. It examines topics such as night club goers tolerance for in-club advertising, new methods of marketing such as in-club holograms, and how to measure the success of a business in which exclusive entry and small audiences are what fans value most.

Governance roles: Prof. Moore currently serves as a member of the NYU Steinhardt Global Advisory Committee, and on several other committees. From 2003-2006 she served as Steinhardt Senator representing the Department of Music and Performing Arts Professions, and chaired the Steinhardt Student Affairs Committee.

Qualifications:

BA, Bishop's University (Canada); BMus, Conservatoire de musique de Montreal (Canada); PhD, University of Liverpool (UK)

Experience:

16 years in the record business "first of all managing a record store in Liverpool, England" in the UK, Canada, and the US; teaching at NYU since 1995; Program Director since 1997. Consulting for major and indie companies, as well as expert witness in a price-fixing case that set precedents for joint-venture rules. Innovation in classes by using projects based in new social networking/virtual reality tools and setting up collaboration with students in different parts of the world.

Why I Decided to Work in the Music Industry:

Sharing in the fun, yet seriously competitive, spirit of my colleagues at A&M Records in New York. Seeing the profound difference that music made in the lives of the customers in the Liverpool record store. Learning from the retired police constable who had heard every major opera singer in Liverpool before they set off by ocean liner to sing at the Metropolitan Opera in New York.

What I Like Most About Teaching:

Being influential in giving students the knowledge and confidence to put ideas together in new ways. The first time a shy student speaks up in class. The first time a student says, "I don't agree with that viewpoint, and this is why". Watching our alumni make a real difference in the business.

Class Tips for Students:

Don't be afraid to ask for help. Teachers are passionate about their subjects and want you to learn. Always introduce yourself to non-majors in your music business classes - not only is it polite, it's a smart networking move.

Career Tips for Students:

Remember that the music business is much bigger than record labels in Manhattan. Take advantage of the resources of NYU and our alumni, who are spread all over the world in many music industry sectors. Whenever you hear someone from the music industry speak, write down their name and one of their comments you want to remember. There are few people who won't respond to a personal letter, even years later, that quotes something interesting they said.

Outside Interests:

Travel in the UK. Driving on the left side of the road. Montreal Expos fan - yes, I know they moved to D.C., but I'm still a fan, and look forward to even more Expos in the Hall of Fame.

Favorite Music

As a music lover - Bach, The Beatles, Joe Jackson, Monteverdi, Michelangelo Rossi, U2, ANY music that is honestly new. As a business person - the Billboard 200 and music that makes the sought-after Long-Tail market thicker and generating more revenue along the supply chain.