Department of Music and Performing Arts Professions

Catherine Moore

Clinical Associate Professor of Music and Music Education

Catherine Moore

Phone: 998 5427
Email:

Professor Moore's specialist fields include strategic music marketing, analysis of current trends in the entertainment industry, cultural trade politics, and 17th-century Italian music. Her research and publications address significant changes in the music industry on a global scale, and recent lectures at universities in Britain, The Netherlands, Australia, Italy, Canada and the United States reflect her international experience and inform her teaching. A sample of recent papers and publications is provided below. A graduate of Bishop's University, Canada (Honours B.A., English Literature) and the Conservatoire de musique in Montreal (Organ Performance), Catherine Moore completed a PhD in musicology at The University of Liverpool, England in 1991. Her doctoral thesis, which explores the life and music of the 17th-century Italian composer and violinist Michelangelo Rossi, was published as a book in 1993. Catherine Moore started in the music business in 1981 managing a retail store in Liverpool, England. Since then, she has been sales manager for Harmonia Mundi Records in London, international marketing manager for Nimbus Records at their Welsh headquarters, and a marketing director (jazz and classical music) for A&M Records in New York. While in New York, she served on the local N.A.R.A.S. Board of Governors and on the Classical Screening Committee for the Grammy« Awards. In 1990, she started her own marketing consultancy company, discussion c.m., in Montreal, relocating to New York in 1992. Dr. Moore has been Director of the Music Business Graduate Program since 1997 and has taught at NYU since 1995. She teaches and advises graduate and undergraduate students in the Music Business Program, and was Director of the Undergraduate Music Business Program from 1997-2005. Professional affiliations: Music Entertainment Industry Educators Association, National Academy of Recording Arts and Sciences, American Musicological Society, Society for Seventeenth-Century Music. Governance roles: Prof. Moore currently serves as a member of the NYU search committee for Director of the Center for Teaching Excellence. From 2003-2006 she served as Steinhardt Senator representing the Department of Music and Performing Arts Professions, and chaired the Steinhardt Student Affairs Committee.


Presentations

  • International Musicological Congress
    Professor Moore chaired a session at the International Musicological Congress (Leuven, Belgium) in August 2002 on case studies in music distribution -- the case studies were from Russia, Italy and The Netherlands.
  • Cultural Variety as Music Business Strategy: Enriching the Repertoire or Pandering for Profit?
    Presented in July 2004 at the Symposium of the International Musicological Society Melbourne, Australia.
  • International Music Marketing as Translation
    Paper presented in June 2005 at the IASPM/Memorial University conference "Post-Colonial Distances: The Study of Popular Music in Canada and Australia" in Newfoundland, Canada. The paper uses translation theory (Umberto Eco, George Steiner and others) to suggest how the translator-marketer can utilize the marketing "energy" inherent within music to move that music to another place. The pop music industry's strength lies in the universality of its multiple meanings. Love lyrics, dance beats, and pop melodies travel the world with no need of translation. But less universal music -- including many genres and languages -- needs marketers who can dig deeply into the music's verbal and non-verbal languages and translate without betrayal.
  • Can Music Quality Be Measured in Business Terms?
    Keynote address given in September 2005 at the opening of a new M.A. in music management degree program in Krems, Austria.

Degrees Held

  • B.A.
  • Ph.D.

Awards

  • British Academy Studentship

Publications

  • "A Picture is Worth 1000 CDs: Can the Music Industry Survive as a Stand-Alone Business?", given at the NYU conference Music/Image in Film and Multimedia: Clich? or Emerging Language?, June 2001 (published in American Music, Spring 2004, 176-186)
  • Works and Recordings: the Impact of Digitalisation and Commercialisation, The Musical Work: Reality or Invention?, ed. Michael Talbot (Liverpool: Liverpool University Press, 2000), 88-109.
  • International Music Strategy, lecture/workshop for managers from Dutch music companies, given at the Haarlem Business School (The Netherlands), 2000.
  • Priced to Move: How to Succeed in an Artistic Business, given at arts administration seminars at New York University and Bishop's University (Canada), 1999.
  • Scholars in the Arena: Artistic Judgement and the Roar of the Crowd, Cinquant'anni di produzioni e consumi della musica dell'et? di Vivaldi: 1947-1997 (Florence: Olschki, 1998)
  • Article on Michelangelo Rossi for The New Grove Dictionary of Music and Musicians, 2nd ed., (London and New York: Macmillan, 2000)

Courses

  • E85.2502 Environment of the Music Industry
  • E85.2508 Strategic Marketing in the Music Industry
  • E85.1223/2503 Production and A&R in the Music Industry
  • E85.1233 & E85.1234 Village Records & Village Records Leadership Practicum (in earlier semesters)
  • E85.2606 Colloquy in Music Business
  • E85.1042 and E85.2510 Internships (in earlier semesters)
  • E85.1214 Music in the Media Business
  • E85.2515 Global Music Management (NYU London in January intersession)
  • WHAT MAKES A STAR? music business summer institute for high school students

Editorial Boards

  • Music and the Moving Image, Editorial Board Member

Research Interests

  • Strategic music marketing
  • Analysis of current trends in the entertainment industry
  • Cultural trade politics
  • 17th-century Italian music
  • Professional education -- from high school to executive education
  • Global business

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Department of Music and Performing Arts Professions - 35 W. 4th Street, Suite 777 - New York, NY 10012 - (212) 998-5424