Learn to navigate the fast-paced, global music industry while studying in New York City, the world's music business capital. Combine cross-disciplinary course work in business and musical arts, and gain real-world experience working with industry leaders and educators. Tailor your degree with classes in areas such as entrepreneurship, strategic marketing, concert management, A&R, data analytics, and more.
Degrees In This Program
Bachelor of Science
Music Business
The Bachelor of Science in Music Business exposes students to all aspects of the industry including recording label and publisher operations, production, concerts and touring, artist and brand management, international markets, and more. A background in music is not required.
Bachelor of Music
Music Business
The Bachelor of Music in Music Business focuses on all facets of the industry, including recording and publishing, live, A&R, global markets, entertainment law and more, alongside the development of core music practice skills and knowledge.
Master of Arts
Music Business
Learn to navigate an ever-changing global entertainment industry by studying with leading music business figures and researchers in New York City, the world's music capital.
New Sony Audio Institute Launches at NYU Steinhardt
The Sony Audio Institute, established through a strategic partnership between NYU Steinhardt and Sony, serves as a premier hub for bridging academic study with real-world music industry experience. Located at NYU’s Brooklyn campus, the studio will feature student-driven programming that integrates workshops, internships, and special events, fostering meaningful engagement between education and professional practice. In addition, the Institute will offer scholarships and research fellowships, empowering and inspiring the next generation of music creators, innovators, and industry leaders.
News
CNBC Interviews Howard-Spink About "Blue Dot Fever"
CNBC interviewed Sam Howard-Spink, Clinical Associate Professor and Director of the NYU Steinhardt Music Business program about the growing phenomenon known as “Blue Dot Fever,” a term used to describe the increasing visibility of unsold concert seats on ticketing platforms.
Q&A With Sam Howard-Spink
Sam Howard-Spink, Director of Music Business, answers: what's the one skill every music business student should have, what's the best career advice you ever received, do you prefer window or aisle and more.
Victoria Oakley, Mitch Glazier, and David Israelite Take Part in Ralph S. Peer Lecture Series
In a conversation moderated by Israelite, Oakley and Glazier discussed the global landscape of the music industry and its future with artificial intelligence.
How K-Pop and TikTok Have Globalized the Grammys
This year’s music industry honors reflect the growth of international music and markets that Sam Howard-Spink has been studying for three decades.
NYU and Sony’s Personal Entertainment Business Launch the Sony Audio Institute
The Institute will foster innovation at the intersection of technology and music. Larry S. Miller will be the inaugural executive director.
Questions
For more information, please contact
undergraduate.musicbusiness@nyu.edu or graduate.musicbusiness@nyu.edu