WHAT IS THE NYU MUSIC BUSINESS UNDERGRADUATE PROGRAM?

The program in Music Business is a stimulating, demanding and rewarding combination of creative and professional disciplines, rounded out by a solid base of liberal arts training. It is necessary -- and challenging -- to recognize that music is two things at the same time: an artistic product and a commercial product.

The skills you develop will serve you well in a fast-paced industry that needs thoroughly trained personnel who can apply business and administration theory to problems that have a strong aesthetic and artistic dimension.

Underlying our curriculum is a three-step process of teaching and learning that answers the question: what can you learn at a university that will prepare you to succeed in an industry that is notoriously fluid and capricious?

First, we teach the structure of the industry -- its systems, practices, rules and regulations; second, we explore the reasons behind and changes in that structure; third, we encourage critical analysis and interpretation of the industry structure.

New York University is one of the few universities in the country to offer a bachelor of music degree in the music business field. Successful candidates are expected to be highly motivated and prepared to take advantage of a professional program set in the world's music business capital. In addition to providing structured courses, the curriculum promotes individual choices and development through an interactive classroom atmosphere, internships, participation in our record company, and completion of research requirements. Students are encouraged to participate in extracurricular activities such as the Concert Program Board, radio station WNYU and the Music Business Association.