Department of Music and Performing Arts Professions
Performing Arts Administration

Performing Arts Administration Faculty: Wende Persons

Wende Persons is a marketing consultant specializing in new media outreach for classical music.  She is currently working with the leading online classical music retailer ArkivMusic.com, 21C Media Group, and as an Adjunct Professor of Marketing for the Performing Arts at NYU's Steinhardt School. She also has done consulting work for Lincoln Center for the Performing Arts, the Orchestra of St. Luke's, American Public Media's NEA-funded Classical Music Initiative, National Public Radio, Public Radio International, and she co-produced the debut CDs and website for Rob Kapilow's "What Makes It Great?" series for Artemis Records/Vanguard Classics.  Previously, she was Website Manager for WXQR, the classical station of The New York Times, Senior Director of Marketing for Universal Classics Group (Decca, Deutsche Grammophon and Philips Classics), Director of Promotion and Product Management for Deutsche Grammophon, Program Director and producer for WQED-FM in Pittsburgh, and Director of Public Relations and Marketing for Pittsburgh Opera.  Wende Persons also has worked at Wolf Trap, the Eastman School of Music, and as the Eastman Philharmonia's Orchestra Manager at the Heidelberg Castle Festival in Germany.  She is the librettist of the opera Patience & Sarah by Paula Kimper, which premiered at Lincoln Center Festival '98.

Department of Music and Performing Arts Professions - 35 W. 4th Street, Suite 777 - New York, NY 10012 - 212 998 5424