Undergraduate Courses

• MCC-UE 9451 / E59.1451099 - Global Media Seminar: Media in China (Shanghai)

  This course is designed to introduce contemporary media industries in China, involving print, broadcasting, film, PR, advertising, and new media. This course reviews the structures, functions, and influences of various forms of media industries. Practical media work is emphasized. Additionally, it analyzes existing issues on these media industries from historical, regulatory, social, and technological perspectives. 

• MCC-UE 9775 / E59.1775099 - Advertising Techniques: Media Industries in China (Shanghai)

  "The China market is real. The China opportunity is real. The promise of Chinese consumerism is real…but easy to squander." This course covers the critical importance of culture in shaping buyers’ decisions. The motivations of Chinese consumers, as influenced by history and culture, will be examined in terms of the growing middle class, the urban mass market and the expanding roles of men, women and youth. Carrying forth from such an in-depth look at this emerging power, students will be given important lessons and guidelines for success in Mainland China. “Advertising Techniques: Media Industries in China” will also offer tools to succeed in the Middle Kingdom. Learning from consumer insights, developing brand vision and creating a product portfolio are just a few of the key skills covered to establish sure footing in such a new a fast-growing market. These rules are drawn from a reflection on the successes and failures of the multinational corporations who entered the market.

• MCC-UE 9993 - Introduction to Digital Media: Chinese Cyberculture (Shanghai)

  This course introduces the philosophy of cybernetic machines with reference to the technological trends affecting contemporary China. Topics will include: Chinese cyberspace and the Great Fire Wall; the revolutionary potential of microblogs; hacking; gaming; the ICT economy, maker innovations and machine intelligence.

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