The course examines the role of advertising not only as an economic force but also as a form of cultural representation with a focus on the social implications of the role of consumerism in contemporary society by following its various forms around the world. Students will read, watch, analyze and discuss a variety of text specific commercials. Attention will be devoted also to the impact of advertising on the post-communist world and to the ways by which cultural issues are framed and kept in mind in the media discourse. The main objective is to provide an introductory course that is meaningful and of practical importance to students. The course examines Advertising not only as an academic discipline, but also a way of perceiving and understanding our society.