MCC-UE 1760 - Innovations in Marketing (Section 002)

Fall 2013

MCC-UE 1760.002 Innovations in Marketing:  U.S. Consumer Multicultural Marketing

*Note: This course is being offered with three distinct themes for Fall 2013. This is Section .002. 

The course will provide an overview of multicultural marketing in the United States.  The class will provide an in-depth discussion and perspective on African American, Hispanic/Latino, Asian American, GLBT and Urban Mindset (youth) market sectors via case studies, reading and where appropriate guest lecturers.  At the end of the class, students will understand how to market to these growing segments. They will understand the influence these segments have on marketing and American popular culture, and how that influence diffuses to the mass market.  

Spring 2013

MCC-UE 1760.002  Innovations in Marketing: Multicultural Marketing

*Note: This course is being offered with two distinct themes for Spring 2013. This is Section .002. 

The course will provide an overview of multicultural marketing in the United States. The class will provide an in-depth discussion and perspective on African American, Hispanic/Latino, Asian American, GLBT and Urban Mindset (youth) market sectors via case studies, reading and where appropriate guest lecturers. At the end of the class, students will understand how to market to these growing segments. They will understand the influence these segments have on marketing and American popular culture, and how that influence diffuses to the mass market.