MCC-UE 1571 - The Rise of Internet Media

This course examines the emergence of the Internet as a commercial business. It pays particular attention to the various business models and practices employed in media-related enterprises, tracing their development from the late 1990s to the most recent strategies and trends. Case studies include the Internet Service Providers (ISPs), portals, search engines, early game platforms, the Internet presence of traditional media organizations, social network platforms. Trade and industry publications, corporate reports, and industry surveys are integral to course preparation. Guest speakers from the industry will make regular appearances.

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