Integrated Marketing Communication for Behavioral Impact in Health and Social Development - Program Details

Faculty and Field Visits:

The faculty for the Summer Institute are drawn from the World Health Organization and existing staff of NYU's Steinhardt School of Culture, Education and Human Development as well as practicing professionals in the marketing field working with the major international marketing/advertising/public relations agencies in the New York area and with special experience in marketing for behavioral goals in social development. Field visits are made to various advertising and public relations companies and to UN agencies in the New York area including the United Nations Children's Fund (UNICEF) and the United Nations Population Fund (UNFPA).

Class Schedule

The Summer Institute is held from July 4 - 24, 2010. Class sessions are held Monday to Friday from 9 AM to 5:30 PM (with a break for lunch and other short breaks during the day.) Some evening and weekend events are planned.

Additional Activities:

Participants should plan to set some time aside each weekday evening for readings and/or other exercises related to the program. Leisure activities to sites and events in New York City will be organized for the group on free evenings and weekends.

Certificate:

A New York University Certificate in Integrated Marketing Communication for Behavioral Impact in Health and Social Development is awarded to all participants who satisfactorily complete the program.


The Summer Institute Coordinator:

Dr. Everold Hosein, Communication Advisor, World Health Organization, and formerly Senior Counsellor for Social Development at Burson-Marsteller (the largest global public relations and communication consulting company), is an international communication specialist with 30 years of experience in strategic marketing communication, advocacy and public relations, and IEC (information-education-communication) related to social development issues, particularly in public health, reproductive health (including maternal/child health, family planning and HIV/AIDS prevention), population and development, health promotion, nutrition, early childhood education, juvenile justice, children's welfare and girls education, university education, and agricultural and rural development.

Dr. Hosein's global professional experience extends from Africa and Asia to the Caribbean, Latin America, Europe, and North America. He has been a consultant to several United Nations agencies (UNICEF, UNFPA, WHO/PAHO,FAO, UNDP, UNESCO, UNDCP), the World Bank, Inter-American Development Bank, Asia Development Bank, USAID, the German Government, national and international non-governmental organizations, and governments in developing countries. He holds a Ph.D. in Communication and Business Administration from the University of Michigan, and a Bachelor's degree in Journalism and Psychology from the University of Kansas.

 

 

Who Should Apply?

Health and social development professionals who have the responsibility for designing, supervising or managing health education and other IEC/social mobilization programs to achieve specific behavioral goals. Prior communication training is not required for this Institute.

Financial Support

Participants seeking financial support should contact potential funding agencies. New York University provides no funding support for participants at this time. In the case of government employees, participants should work through the appropriate government department. In the past, participants have been funded by various sources. The following potential funding sources are listed for information purposes:

• United Nations Agencies (including UNDP, UNICEF, UNFPA, WHO/PAHO, FAO, ILO, UNEP, UNAIDS); Bi-lateral funding agencies such as: United States Agency for International Development, Canadian International Development Agency, Swedish International Development Agency, the British Overseas Development Agency, and similar agencies for the governments of Japan, Australia, the Netherlands, Denmark, and Germany; Government social development programs funded by loans from the World Bank, or regional development banks; International agencies working in health such as IPPF, CARE, Planned Parenthood, Save the Children; and private foundations.

 

Application Fees and Deadlines

1. Class size is limited. Please indicate your interest as soon as possible by completing the application form, in full, and sending it by FAX to (212) 995-4923 or e-mail to steinhardt.combi@nyu.edu.
2. Confirm and reserve your space by signing, and mailing the completed application form along with the deposit. Please mail all materials by express mail to the address indicated on the application form.
3. Please keep a copy of the application and other documents for your records.

Institute Tuition and Housing Fees

Please make all checks payable to New York University. To pay by credit card (sponsoring agency or personal), please complete the credit card authorization portion on the application. For other payment options, please contact the Office of Academic Initiatives and Global Programs at steinhardt.combi@nyu.edu or (212) 992-9380.

INSTITUTE TUITION $2,995 US DOLLARS

• Deposit: $1,000 US Dollars, due April 1, 2010
• Balance: $1,995 US Dollars due May 14, 2010

HOUSING FEES

• USD $1,450 for arrival and check-in on Sunday, July 4, depart Saturday, July 24, 2010.

DEADLINES:

• April 1, 2010: Deposit and Application materials due at New York University.
• May 14, 2010: Full payment, including HOUSING FEES are due at New York University.

REFUND POLICY: Written Withdrawal Notification Must Be Received At New York University.

• Full refund upon receipt of written notice before April 1, 2010
• Partial refund: There will be a cancellation Fee of $500 for notice received after April 1, 2010