Integrated Marketing Communication

Integrated Marketing Communication for Behavioral Impact (IMC/COMBI) in Health and Social Development

Goals of the IMC/COMBI Method:

  • Address the continuing global dilemma faced by health and other social development professionals in finding effective ways to achieve behavioral impact
  • Offer a dynamic approach to achieving behavioral impact in health and other development programs.
  • Your personal learning outcome: As a participant in a working group you will apply the IMC/COMBI planning method to develop an IMC/COMBI plan for a health or social development field of your choice.

For more detailed information regarding IMC/COMBI program goals, click here.