Visual Identity

Logos

The NYU Steinhardt logo is the central element in our visual identity. It is to be used by all academic departments and administrative units of Steinhardt. The New York University logo is also a central element in the university’s visual identity and an important secondary element in NYU Steinhardt’s visual identity.

Important Logo Usage Guidelines



The NYU Steinhardt logo or logo mark must appear on the front of all NYU Steinhardt printed communications. The full logo should be used whenever possible so that we can build awareness of our new School name. The logo mark alone is to be used only with prior permission from the NYU Steinhardt Office of Planning and Communications. Contact steinhardt.marketing@nyu.edu for approvals.

Under no circumstances may the logo type be used by itself without the logo mark.


The NYU logo should appear on all NYU Steinhardt communications to external audiences with the exception of business kit items (letterhead, envelopes, business cards, etc.). The NYU Steinhardt logo takes precedence over the NYU logo in the hierarchical relationship. Position the NYU logo toward the bottom or on the back of a communication. See examples of positioning.

Adjacency

For maximum legibility and a sense of visual integrity the NYU Steinhardt logo must be allowed enough space around its perimeter. That space should be at a minimum equal to the height of the “NYU” in the logo mark.

The NYU logo should always be positioned in such a way as to allow for a distance of no less than 50% of the width of the mark (torch box) to remain clear between the mark and the nearest graphic element or the edge of the printed piece. The band around the logo seen below represents this area.

Visual Integrity

The manner in which we use the NYU Steinhardt and NYU logos will have a strong bearing on the identity’s effectiveness. To maintain the integrity of the visual identity, use the logos only as described here:

  • Restrict usage to the approved logos available for download on this website.
  • Do not try to create either logo from scratch.
  • Do not digitally condense or expand the logos or distort or manipulate them in any way.
  • Do not use outlines, drop shadows and other graphic treatments of the logos.
  • Do not layer the logos on top of a photograph.
  • Never break up or use only portions of the NYU Steinhardt logo mark.
  • Do not separate the torch from the name of the university in the NYU logo.

How to Combine the NYU Steinhardt Logo with Departments/Units

The department or administrative unit name cannot be attached to the NYU Steinhardt logo. The space between the logo and the department name should be no less than the height of "NYU" in the logo mark. Under no circumstances can the department or administrative unit name be positioned under the logo mark in place of the logo type.

Design Examples Using the Logos

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View more design samples

The NYU Steinhardt Shield

The official shield for NYU Steinhardt is one of a series used throughout New York University for each of its Schools. Use of the shield should be limited to official academic and ceremonial functions and communications designated by the administrators of NYU Steinhardt, e.g., invitations and programs for formal academic ceremonies.

The shield can be reproduced in PMS 2612 or black. If a project is being printed in one of the other colors in the NYU Steinhardt color palette and that color is neither of these, reproducing the shield in that color is permitted.

For questions regarding the usage of the NYU Steinhardt shield, and to request artwork for preapproved uses, please contact Mary Beth Fenlaw at steinhardt.marketing@nyu.edu or 212 992 9453.

Using the Torch

Do not use the torch as a graphical or decorative element in a design. The torch should appear only as a part of the NYU logo shown above. Use of the torch in this restricted way maintains the branding strength and visual awareness of the NYU logo.

 

Download the NYU Steinhardt and New York University Logos

Use of these images is governed by the NYU Steinhardt Office of Planning and Communication. By downloading these images you are agreeing to adhere to these guidelines. Any individual, organization, or company outside of the School wishing to use NYU Steinhardt’s logos and trademarks must obtain the right to do so in writing from NYU Steinhardt. All uses of NYU Steinhardt’s logos and trademarks must be licensed and shall be regulated by the Office of Planning and Communications at NYU Steinhardt.

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For information contact:

Office of Planning and Communications
82 Washington Square East, 4th Floor
New York, NY 10003
212 992 9453
Fax 212 995 4191
steinhardt.marketing@nyu.edu