Designing for Print
- White Space and Horizontal Design
- About the Torch
- Using the Shield
- Approvals
- Print Design Examples
- About School Advertisements
- Find a Designer for Your Project
White Space and Horizontal Design
Two aspects of the page composition style deserve special notice. They are the use of white space and the horizontal rectangle prominent in the design. White, in this identity, is used as a color, not just empty space. As an expression of openness, hope, and life, it should be used expressively. As seen in the samples below, the horizontal rectangle is a central organizing shape on the page. It is intended to convey the idea of reaching across boundaries and the interdisciplinary scope of the NYU Steinhardt vision.
About the Torch
Do not use the torch as a graphical or decorative element in a design. The torch should appear only as a part of the NYU logo. Use of the torch in this restricted way maintains the branding strength and visual awareness of the NYU logo.
Using the Shield
The official shield for NYU Steinhardt is one of a series used throughout New York University for each of its Schools. Use of the shield should be limited to official academic and ceremonial functions and communications designated by the administrators of NYU Steinhardt, e.g., invitations and programs for formal academic ceremonies.
The shield can be reproduced in PMS 2612 or black. If a project is being printed in one of the other colors in the NYU Steinhardt color palette and that color is neither of these, reproducing the shield in that color is permitted.
For questions regarding the usage of the NYU Steinhardt shield, and to request artwork for preapproved uses, please contact Mary Beth Fenlaw at steinhardt.marketing@nyu.edu or 212 992 9453.
Approvals
We request that all administrators, staff, faculty, and students in charge of NYU Steinhardt publications submit proofs to the Office of Planning and Communications for approval.
Proofs can be e-mailed in PDF format to steinhardt.marketing@nyu.edu
or delivered in hard copy to
Mary Beth Fenlaw
82 Washington Square East, Room 566.
Please plan for and allow up to one week for a response. If you have any questions, please call 212 992 9453.
Print Design Examples
Examples of the visual identity are shown below in a range of printed materials, and additional examples developed throughout NYU Steinhardt will be added over time. These examples and the Graphic Standards Guide will give the designer a basis from which to approach any print design project.
Poster: Visual Culture M.A. Program (Fall 2007) - pdf sample (Designed by: Michelle Manley) |
 Flyer: ABT Dance Education - pdf sample (Designed by: Valerie Sauers) |
 Handbook: Undegraduate Student Orientation - pdf sample (Designed by: Valerie Sauers) |
More Samples: Click on a category below for a list of Samples
About School Advertisements
All NYU Steinhardt print and online student recruitment and event advertisements are designed and coordinated solely by NYU’s Office of Advertising and Publications in conjunction with Steinhardt Marketing Manager Mary Beth Fenlaw. Faculty recruitment advertisements are handled by the NYU Steinhardt Office of Faculty Affairs. For more information, please call 212 992 9453 or email steinhardt.marketing@nyu.edu.
Find a Designer for Your Project
Need a graphic designer for a small to medium-scope design project and not sure where to turn? Contact Mary Beth Fenlaw at 212 992 9453 or steinhardt.marketing@nyu.edu for assistance.