Color Palette
The color palette is a fundamental aspect of the NYU Steinhardt graphic identity. Adhering to these colors exclusively is a crucial part of the effort to create a visual character that can be quickly and automatically associated with our School. Use only the colors and tints specified below. (View the web/screen versions of these colors.)
- Color
- 100%
- 60%
- 30%
- PMS Cool Grey 5
CMYK: C 3, M 0, Y 0, K 30
RGB: R 164, G 165, B 151
HEX: #a4a597
This color symbolizes Culture and New York City. 
- PMS 2612
CMYK: C 70, M 100, Y 0, K 0
RGB: R 104, G 32, B 105
HEX: #682069
This color symbolizes Education and New York University. 
- PMS 7492
CMYK: C 15, M 0, Y 35, K 5
RGB: R 207, G 213, B 139
HEX: #cfd58b
This color symbolizes Human Development and the concept of "global." 
- PMS 7496
CMYK: C 40, M 0, Y 100, K 40
RGB: R 72, G 93, B 0
HEX: #485d00
This color symbolizes creativity, growth, and the building of communities. 
- More than blank space, white-in the NYU Steinhardt palette-represents openness, hope, and life.
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The above shows technical data on the Steinhardt colors along with a note about the meanings and concepts associated with them. The PMS (Pantone Matching System) identification number is the first number to appear and beneath that the cmyk breakdown is provided. The cmyk breakdown is a formula used to represent a PMS color in the four-color process.
For questions regarding the NYU Steinhardt color palette, please contact Mary Beth Fenlaw at steinhardt.marketing@nyu.edu or 212 992 9453.