 WHAT'S NEW!!Social Marketing Conference in NYC
CONFERENCE INFORMATION
Friday, June 23, 2000 - 9:00am-5:00pm
Lehman College, City University of New York (CUNY) presents a one day
interdisciplinary conference
"Social Marketing Tools for Tackling Today's Public Health Challenges"
The speakers are dynamic, the campus beautiful, parking plentiful and free,
and bus and subway stops are only a block away.
CONFERENCE OVERVIEW
Social marketing tools have been shown to increase client attendance,
participation and retention, facilitate health behavior change and improve
client satisfaction. We also believe marketing tools can help reduce
disparities in access to health care and close the gap in the difference in
health status among population groups.
By the end of the conference attendees should be able to apply fundamental
social marketing tools to specific community health challenges.
WHO SHOULD COME
Anyone involved in program design, delivery and/or evaluation:
Case workers
EAP counselors
Health care administrators
Health educators
Health teachers
Nurses
Nurse Practitioners
Nutritionists
Physical education teachers
Physicians
Program/service evaluators
Program/service planners
Recreation therapists
Social workers
Students
Other allied health specialists
SUPPORTERS
The conference is truly multi-disciplinary as reflected in the list of 12
supporting organizations:
(1) Association for State and Territorial Directors of Health Promotion and
Public Health Education
(2) Bronx Community College
(3) Bronx Borough President's Office
(4) Bronx Information Network
(5) Greater New York Society for Public Health Education
(6) Lehman College's departments of : Food, Dietetics and Nutrition; Health
Education and Promotion; Health Services Administration; Nursing,
Psychology; and Recreation Education
(7) New York State Association for Health Physical Education Recreation and
Dance
(8) New York State College Health Association
(9) New York State Department of Health
(10) Public Health Association of New York City
(11) Society for Public Health Education
(12) Statewide Advocacy for School Health.
CONFERENCE AGENDA AND SPEAKERS
Keynote presentations on "Social Marketing 101" and "Implementing Social
Marketing" will be given by Nedra Kline Weinreich, author of Hands-On
Social Marketing: A Step-By-Step Guide.
The program also includes plenary sessions on "Facilitating Change" by
Richard Gitlin and "Do-able Client Research" by Boaz Mourad.
Participants will be able to attend two workshops from two sets of six
concurrent afternoon workshops. The workshop topics are:
Session 1 Workshops ( Tentative Titles)
Making Change Happen in Your Agency - repeated twice and broadcast
Developing a Marketing Mix - repeated twice and broadcast
Marketing Patient Compliance
Well Funded and "Shoestring" Research
More on Market Segmentation and Client Levels of Demand
Positioning Your Organization and Programs in Your Client's Mind
Session 2 Workshops ( Tentative Titles)
Making Change Happen in Your Agency - repeated twice and broadcast
Developing a Marketing Mix - repeated twice and broadcast
Applying Social Marketing Tools to Child Health Challenges
Applying Social Marketing Tools to Adolescent Health Challenges
Applying Social Marketing Tools to Senior Health Challenges
Applying Social Marketing Tools to Cancer Care
BROADCAST PLANS
The plenary sessions of the conference and two workshops will be broadcast
live. Broadcast information will be available shortly.
REGISTRATION
Organizations are encouraged to send teams of personnel to the conference
so that they can take advantage of the wide variety of workshop topics.
Please take advantage of the early registration fees for members of
supporting organizations as well as the student and "organizational team"
registration discounts. Early bird registration fees range from $15
student fees, to $35 for members of supporting agencies, to $50 for others.
Later pre-registration is a bit higher, and on-site is much higher. Our
objective is to make this as accessible as possible.
Continuing education credit applications for various professions are pending.
ACCOMMODATIONS
Participants wishing to make overnight arrangements are advised to contact
the New York City Convention Center (212) 567-7777 http://www.nycvisit.com
or http://www.hoteldiscounts.com 1-800-715-7666 or www.nytoday for
moderately priced Manhattan based accommodations. Request hotels near the
D or 4 trains for convenient public transportation to Lehman College.. The
NYC Visitor Information Center at 810 Seventh Avenue between 52nd and 53rd
Streets is open M-F 8:30am-6:00pm (212- 484-1222) The Center is the city's
official source for information on everything there is to do and see in New
York including culture, dining, shopping, sightseeing, events, attractions,
tours, and transportation. The Center offers free maps and brochures,
discount coupons to attractions and theaters, multilingual visitor
information counselors and an ATM.
FOR MORE INFORMATION
For registration forms and pre-registration deadlines, please check the
Lehman College website www.lehman.cuny.edu/socmktgconference in mid-April.
For additional information please contact Karen Denard Goldman, PhD, CHES
(conference coordinator) at (718) 960-8673 or socmktg1@lehman.cuny.edu.
Registration Materials Will Be Available Shortly
Members of all supporting organizations will receive a conference brochure
with registration materials in the mail or through this website or
electronic mailing list in late April.
June: a great time of year to treat yourself to a weekend in New York City!
June 23, 2000: "Social Marketing Tools for Tackling Today's Public Health
Challenges"
Lehman College, CUNY, Bronx, NY
Contact: Karen Denard Goldman, PhD, CHES
(718) 960-8673
socmktg1@lehman.cuny.edu
Lehman College
Health Services Department
250 Bedford Park Boulevard West
Bronx, New York 10468
www.lehman.cuny.edu/socmktgconference
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