Faculty

Juan Pinon

Assistant Professor of Media, Culture and Communication

Juan Pinon


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Juan's particularly interested in the intersection of Latin American transnational media corporate dynamics with the established mode of production of U.S. Latino media and the effects on Latinos' representations. His research interests are globalization, political economy, television studies and social and cultural practices. Currently, he is the U.S. coordinator of the Ibero-American Television Fiction Observatory (OBITEL) an international research project on television fiction. He has also contributed to an ongoing project about new technologies and media appropriation within disempowered communities in Austin, Texas project in which his particular interests lie in the immigrant Hispanic community's life trajectories and strategies of social mobility. Pinon's work experience dates back to the early eighties, when he first worked as a television producer in Mexico City, to become later on the Manager of Programming and Production at a regional television channel in Chihuahua, Mexico. His experience in academic institutions includes working as the Director of the Media Center at the Instituto Tecnolo y de Estudios Superiores de Monterrey, in Mexico City, where he was also Assistant Professor in the Department of Communication from 1994 to 2002. He holds a Ph. D. in Media Studies from the Department of Radio, Television and Film from the University of Texas at Austin, and a master degree in Communication Sciences from the Universidad Iberoamericana at Mexico, City.


Courses

  • Latino Media
  • Media and Migration
  • Transnational Communities and Media Cultures
  • Transnational Media Flows

Degrees Held

  • BA Universidad Autonoma Metropolitana - Xochimilco, Mexico 1986
    Social Communication Sciences
  • MA Universidad Iberoamericana, Mexico 1996
    Communication Sciences
  • Ph.D. University of Texas, at Austin 2007
    Media Studies

Selected Publications

  • Piñón, J. (2011, Diciembre 01). Apuesta bilingüe de la televisión para Latinos en los Estados Unidos. Zócalo. Comunicación, política y sociedad, 142, 63-64 (link)
  • Piñón, J. (2011). "Ugly Betty and the emergence of Latina/o producers as cultural translators." Communication Theory 21(4), 392-412 (link)
  • Piñón, J. and Rojas, V. (2011). “Language and cultural identity in the new configuration of the U.S. Latino TV industry.” Global Media and Communication, 7(2), 129-147. (link)
  • Piñón, (2011). “United States: the growth, restructure, digitalization and diversification of Hispanic television.” In G. Orozco and M. Immacolata (Eds.). Quality in Television Fiction and audiences' transmedia interactions. Ibero-American Observatory on Television Fiction OBITEL Yearbook 2011. Sau Paulo: Editora Globo Universidade. (link)
  • Piñón, J. (2011, Junio 30). "Estrategias de programación y reestructura de la TV Latina en los Estados Unidos." Zócalo. Comunicación, Política y Sociedad, 137, 27-28 (link)
  • Piñón, J. (2011). “The unexplored challenges of television distribution: The case of Azteca America.” Journal of Television and New Media, 12 (1), 66-99 (link)
  • Piñón, J. (2010, Diciembre 01). "El retorno de Televisa a Univision." Zócalo. Comunicación, Política y Sociedad, 130, 38-39 (link)
  • Piñón, (2010). “La TV Hispana en transición. Las cadenas expanden su batalla por las audiencias en internet y telefonía celular.” En G. Orozco and M. Immacolata (Eds.). Convergencias y transmediación de la ficción televisiva. Observatorio Ibero-Americano de la Ficción Televisiva. Anuario OBITEL 2010 (pp. 260-303). Sau Paulo, Brasil: Editora Globo (view)
  • Piñón, J. (2010, Junio 03). "La cadena Telemundo y el mercado televisivo hispano en EUA." Zócalo. Comunicación, Política y Sociedad, 124, 56-57 (link)
  • Piñón, J. and Rojas, V. (2009). “New players and new scenarios in the U.S. Latino television field”. In G. Orozco and M. Immacolata (Eds.). Television Fiction in Iberoamerica. Narratives, formats and advertising. Ibero-American Observatory on Television Fiction OBITEL Yearbook 2009 (pp. 303-342). Sau Paulo: Editora Globo. (view)
  • Piñón, J. (2006). “Broadcasting’s law of ownership and investment in the U.S. and Mexico” In A. Barrios & J. Bañuelos (Eds.), Perspectivas en Comunicación y Periodismo 1 (pp. 87-106). México: Tec de Monterrey Campus Ciudad de México
  • Rojas, V., Straubhaar, J., Fuentes-Bautista, M. and Piñón, J. (2004) “Still Divided: Ethnicity, Generation, Cultural Capital and New Technologies.” In Informação e Comunicação: O Local e o Global em Austin e Salvador (pp. 297-322), Othon Jambeiro and Joseph Straubhaar (eds), Universidade Federal da Bahia Press, Salvador, Brazil (view)
  • Straubhaar, J. in collaboration with La Pastina, A. Rojas, V., Fuentes-Bautista, M., and Piñón, J. (2007) “Making Sense of World Television: Hybridization or Multi-layered Cultural Identities?” In Joseph Straubhaar World Television: From Global to Local (pp. 221-256). Thousand Oaks, CA: Sage Publications

Selected Presentations


  • October, 2011. "Crafting the post-national: the rising transnational industrial model in the Ibero-American audiovisual space," Global Fusion, Temple University (Philadelphia, PA)

  • September, 2011. "United States: the growth, restructure, digitalization and diversification of Hispanic television," VI Obitel Seminar, Catholic University of Portugal, (Lisbon)

  • May, 2011. "Convergence culture and the new marketing frontier." ICA (Boston, MA).

  • May, 2011. "The emergence of a third linguistic space in the U.S. Latino television: cable networks targeting young bilingual-bicultural Latina/os." with Professor Viviana Rojas, ICA (Boston, MA)

  • May, 2011. "La TV hispana de los Estados Unidos y los flujos hemisféricos de programación." Universidad Panamericana. (Ciudad de México, México)

  • November, 2010. “Passing as Hispanic network: Azteca America’s strategies of identity, programming, production and marketing,” ASA (San Antonio, TX)

  • August, 2010. “La TV Hispana en transición.” V Seminário Internacional OBITEL, PUC-Rio Brasil (Rio de Janeiro)

  • November, 2009. “The role of broadcasting distribution in the configuration of the U.S. Spanish-language television industry,” NCA (Chicago Illinois).

  • October, 2009. “Betty and the ugly reality of telenovelas in the U.S. television market.” Global Fusion UT (Austin TX).

  • July, 2009. “New players and new scenarios in the Latino television field in the United States” OBITEL. IAMCR , (Mexico, D.F.)

  • April, 2009. “The institutional process of production audiences: the case of Azteca America.” Hispanic Media and Audiences: Professional and Academic Perspectives Colloquium TTU (Lubbock TX)

  • April, 2009. “Spanish, English or Spanglish? The new battlefronts for the Latino television audience.” Hispanic Media and Audiences: Professional and Academic Perspectives Colloquium, TTU (Lubbock TX)

  • February, 2009. “The unexplored site of distribution and the challenges of building a national television network within the U.S. Latino field: The case of Azteca America.” International Conference of the State of the Spanish-Language & other Latino-Oriented Media Texas State University, (San Marcos TX)

  • November, 2008. “The unexplored site of distribution and the challenges of building a national television network within the U.S. Latino television field: the case of Azteca America.” DRC at MCC-NYU (New York, NY)

  • October, 2008. “Azteca America’s business model and the strategies of building a network within the U.S. Spanish-language television industry,” II Congreso de las Américas, (Mexico D.F.)

  • May, 2008. “Mapping the transformation of the U.S. Latino television field,” ICA. (Montreal, Canada)

  • May, 2007. “TV Azteca’s process of internationalization: Selling Mexican-ness.” ICA (San Francisco, CA)

  • May, 2007. “Latinos and Televisión: Hybridization or Multilayered Cultural Identities.” ICA, (San Francisco, CA).

  • April, 2007. “Azteca America strategies of expansion into the U.S. Latino Media” Siglo XXI – Mexican American Center - IUPLR, (Austin, TX)

  • January, 2007. “Reflexiones sobre la recepción televisiva de telenovelas: el caso de Betty la Fea” Cátedra de Semiótica ITESM-CCM. (Mexico, D.F.)

  • November, 2006. “Mapping social mobility, accumulation of linguistic capital and media use by family trajectories and socioeconomic genograms” NCA (San Antonio, TX)

  • October, 2006. “Mexican TV Azteca's Transnational Expansion in America as part of its National Competition”, Global Fusion (Chicago, Il).

  • September, 2006. “Elections and the emergence of a divided society” Presentation at The Aftermath of the 2006 Mexican Elections. LILAS-UT (Austin, TX)

  • September, 2005. “Family Trajectories, Cultural Capital, and Media Use” Global Fusion (Athens, Ohio)

  • May, 2005. “Rethinking the Digital Divide: A Capabilities Approach to Digital Inequalities” ICA (New York, NY)

  • May, 2005. “Still Divided: Ethnicity, Generation, Cultural Capital and New Technologies,” ICA (New York, NY)