The Rise of Internet Media
This course examines the emergence of the Internet as a commercial business. It pays particular attention to the various business models & practices employed in media-related enterprises, tracing their development from the late 1990s to the most recent strategies & trends. Case studies include the Internet Service Providers (ISPs), portals, search engines, early game platforms, the Internet presence of traditional media organizations, social network platforms.
- Old Course Number: E59.1571