NYU Steinhardt

Managing the Performing Artist

  • Course Number: MPAMB-GE 2104
  • Hours: 30
  • Units: 3
  • Description: The course examines principles & practices of managing a performing artist’s career with emphasis on how management, communication, leadership & personality theory applies to the ‘artist’s team’ as well as to any entrepreneurial venture within a commercial firm. The course offers a traditional music industry perspective to artist management, & draws from frameworks in the fields of entrepreneurship, human resources & the behavioral sciences to provide students with enduring tools in a changing market.
  • Old Course Number: E80.2104