Marketing the Visual Arts

• Course Number: ARVA-GE 2005
• Hours: 30
• Units: 3
• Description: Basic marketing & media relations principles & techniques as they apply to successful museums & galleries. Students learn now organizations identify current & potential audiences, attract visitors, create ongoing relationships with visitors & members, develop effective visual identities & measure success. The pros & cons of new trends - including those related to the Web - are discussed.
• Old Course Number: E91.2005