Corporate Sponsorship in the Arts
Course focuses on strategies involved in developing corporate sponsorships in the arts. Various sponsorship case studies between corporations & non-profit arts organizations are analyzed as marketing tools to build the sponsor’s business, raise brand awareness, as well as align with & increase institutional support. Principles of strategic marketing & practical tools are presented through readings, assignments & discussions tied to effective writing to a potential sponsor, benefits offered & other tactical tips to secure sponsorship today.
- Old Course Number: E91.2212
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Steinhardt School of Culture, Education, and Human Development - 82 Washington Square East, New York, NY 10003