Corporate Sponsorship in the Arts

• Course Number: ARVA-GE 2212
• Hours: 15
• Units: 1.5
• Description: Course focuses on strategies involved in developing cooperate sponsorships in the arts. Through various case studies sponsorship relationships between corporations & non-profit arts organizations are analyzed as marketing tools to build business, raise brand awareness, & increase institutional support. Principles of strategic marketing & practical tools are presented through readings & discussions
• Old Course Number: E91.2212