NYU Steinhardt

Corporate Sponsorship in the Arts

  • Course Number: ARVA-GE 2212
  • Hours: 15
  • Units: 1.5
  • Description: Course focuses on strategies involved in developing corporate sponsorships in the arts. Various sponsorship case studies between corporations & non-profit arts organizations are analyzed as marketing tools to build the sponsor’s business, raise brand awareness, as well as align with & increase institutional support. Principles of strategic marketing & practical tools are presented through readings, assignments & discussions tied to effective writing to a potential sponsor, benefits offered & other tactical tips to secure sponsorship today.
  • Old Course Number: E91.2212