NYU Steinhardt

Cultural Tourism in the Arts

  • Course Number: MPAPA-GE 2225
  • Hours: 15
  • Units: 1.5
  • Description: This course examines the interactive relationship between culture & tourism. By taking a case approach the class analyzes the business practices of the arts as a tourism enterprise. The cases will highlight marketing principles drawn from readings, discussions, & guest lectures. Lectures, discussions & guest speakers will accompany text & journal readings. Case studies will provide concrete examples to accompany theoretical concepts.
  • Old Course Number: E67.2225