NYU Steinhardt

Marketing the Performing Arts

  • Course Number: MPAPA-GE 2105
  • Hours: 30
  • Units: 3
  • Description: Investigation & application of marketing techniques & practices for performing arts organizations. The aim is to develop student?s abilities to select & identify effective marketing applications to increase earned revenue from all sources. Promotional techniques such as telemarketing, brochure & advertising, & merchandising-related artistic products are examined. Participants are required to propose, present, & defend assigned projects.
  • Old Course Number: E67.2105