Planning and Communication

Web and Marketing Team

The Web and Marketing Team within the NYU Steinhardt Office of Planning and Communication is a creative group of professionals whose efforts ensure that our internal and external communities are informed about the work and life of the School. The office is organized around the following areas of expertise: web development and design, advertising and branding, publications, multimedia, and social media.

Mary Beth Fenlaw
Director of Marketing
Office: Pless Hall, Room 566
Phone: 212-992-9453
Email: marybeth.fenlaw@nyu.edu

  • Directs marketing and promotion efforts aimed at attracting prospective students and publicizing the image/brand of the School
  • Places all paid and free advertisements on behalf of Steinhardt and its academic departments (with the exception of faculty recruitment ads)
  • Develops school, department, and program recruitment publications as needed and provides input on department-created publications
  • Maintains Bronto email database of prospective students and sends targeted email communications on a regular basis
  • Directs the School’s main Facebook, Twitter, Instagram, and other social media accounts
  • Creates marketing surveys to prospective and current students
  • Co-leads strategic decision making and content development for the Steinhardt website
  • Provides training and support for the School’s visual identity

Kyle Avery
Web Writer and Content Specialist
Office: Pless Hall, Room 565
Phone: 212-992-7650
Email: kyle.avery@nyu.edu

  • Writes, edits, and proofreads content for NYU Steinhardt's website and email communications
  • Works with other Steinhardt departments and offices to create and update web content
  • Ensures that the Steinhardt website is being used effectively to advance the strategic communications and public engagement goals of the school
  • Develops and maintains editorial standards and style guidelines to bring consistency to how information is presented online
  • Reviews content across Steinhardt's academic department and center/institute websites for timeliness, clarity, and accuracy
  • Collaborates with other members of the Web and Marketing Team to conceptualize the framework and structure of website sections

J. Geddis
Graphic Designer and Marketing Associate
Office: Pless Hall, Room 565
Phone: 212-998-5041
Email: j.geddis@nyu.edu

  • Art directs and designs School-level -- and as needed department- and program-level -- print publications, newsletters, and print and digital advertisements
  • Manages project schedules and budgets for print projects
  • Obtains estimates for print jobs in order to meet budgetary contraints
  • Art directs photo shoots for yearly marketing purposes and for special projects
  • Creates, designs and produces charts, graphs, infographics and logos for use online and for print
  • Works with the Web Designer to create visuals for multimedia presentations
  • Works with the Director of Marketing to create visual strategies for marketing and student recruitment
  • Hires freelance designers, photographers, and copy editors as needed
  • Maintains the School’s visual identity

Michael Maffei
Web Programmer
Office: Pless Hall, Room 562
Phone: 212-998-5347
Email: michael.maffei@nyu.edu

  • Responsible for the functionality and up-time of the NYU Steinhardt website and its components
  • Performs installations, upgrades, and maintenance tasks for web-related systems
  • Codes new features to enhance performance and usability
  • Repairs, modifies and updates existing code base

Nitasha Maindiratta
Digital Marketing Associate
Office: Pless Hall, Room 564
Phone: 212-992-7671
Email: nitasha.maindiratta@nyu.edu

  • Manages and writes daily content for the central Steinhardt Facebook, Twitter, Instagram, Snapchat, and LinkedIn accounts to engage current and prospective students, alumni, and other communities and to promote the Steinhardt brand
  • Coordinates with social media content producers in Steinhardt academic departments, administrative offices, and research centers to develop campaigns that support special events, conferences, recruitment and yield initiatives, commencement activities, etc.
  • Provides training and guidance to Steinhardt social media content producers
  • Represents Steinhardt at NYU social media ambassador meetings
  • Prepares digital marketing campaigns that support student recruitment, in collaboration with the Director of Marketing and external ad agency

Chris Nichols
Web Designer and Multimedia Manager
Office: Pless Hall, Room 330
Phone: 212-998-5079
Email: chris.nichols@nyu.edu

  • Art directs and designs NYU Steinhardt's online visual and multimedia presence
  • Designs the templates for all NYU Steinhardt websites (including the main Steinhardt site, all department/program sites, centers/institutes and school blogs)
  • Designs and codes NYU Steinhardt promotional emails and newsletters
  • Works with the Graphic Designer/Marketing Associate to catalogue the school's collection of photographs, taking additional photographs as needed
  • Works with the school’s social media team to create videos and visual graphics as needed
  • Co-leads strategic decision making and content development for the Steinhardt website
  • Maintains the School’s visual identity

M. Arthur Ohm
Web Development Project Manager
Office: Pless Hall, Room 330
Phone: 212-998-5308
Email: arthur.ohm@nyu.edu

  • Manages marketing and communications web development projects for NYU Steinhardt, collaborating with Web Team members, administrators, faculty, staff, and student organizations
  • Responsible for the functionality and up-time of the NYU Steinhardt website and its components
  • Supports, enhances, and maintains the Steinhardt Content Management System for the school community
  • Provides SCMS training and technical support for the school community
  • Co-leads strategic decision making and content development for the Steinhardt website

Kate Trombly
Web Communications Administrator, Health Programs
Office: Pless Hall, Room 564
Phone: 212-998-5148
Email: kate.trombly@nyu.edu

  • Writes, edits, and proofreads content for web communications needs of Steinhardt Departments of Nutrition and Food Studies, Communicative Sciences and Disorders, Occupational Therapy, and Physical Therapy
  • Serves as web editor for Steinhardt health department websites and updates outdated programmatic material as needed
  • Writes news items and blog posts highlighting current students, alumni, and faculty research and achievements
  • Regularly produces content for health programs' social media accounts
  • Manages health departments' event calendars
  • Collaborates with other members of the Web and Marketing team to publicize department news and events

Graduate Student Intern

  • Updates planning- and communications-related content on the Steinhardt website
  • Assists the Web personnel with various tasks
  • Provides HTML support
  • Responds to help requests from the Steinhardt website users
  • Performs routine web-related tasks