Department of Art and Art Professions

Master of Arts in Visual Arts Administration

Arts Administration in the European Context

The Netherlands and Berlin, Germany 

June 1-22, 2014

Program description:
Begun in 1994, this international seminar offers graduate students, alumni of arts administration programs, and arts management professionals a unique opportunity to examine exciting changes in the visual and performing arts in a broad range of European venues. Students explore current cultural and social issues affecting international arts practices in both nonprofit and for-profit institutions. Working professionals gain fresh insights into managing arts organizations while acquiring an overview of European cultural policies.

Academics:

The program challenges students to compare and contrast American attitudes towards the arts (as embodied in U.S. public funding mechanisms and marketing and development strategies) with the long-established European tradition of government funding – even as that tradition now finds itself confronted by dwindling budgets and the need to appeal to a changing and more diverse constituency. Seminar participants have ample opportunity to discuss policy-making, planning, and entrepreneurial initiatives with leading arts professionals. Our study topics and issues are grouped as shown below:

1. The Netherlands

2. Germany – Berlin

3. The European Union and Cultural Identity

            3A. European Union

            3B. Cultural Diversity Strategies:

            Transcultural – merging and convergence of cultures

            Intercultural – interaction of people from different cultures

            Multicultural – promotion of multiple ethnic cultures

                        • Decentralization
                        • Content Diversity
                        • Cultural Hybridization

            3C. Globalism and Mobility:

                        • Artistic Mobility
                        • Cross-sector Cross-Border Cultural Debate
                        • Global versus Local
                        • Informal Networks

4. Cultural Policy and Advocacy:

            4A. Cultural Policy

            4B. Value of the Arts

                        • The Arts and Citizenship / Civil Society

            4C. The Cultural Economy

                        • The Arts at the Development Table

            4D. Cultural Diplomacy

                        • Soft Power / Export of Culture
                        • Creative Regions

5. Sustainability:

            5A. Audience

                        • Outreach / Access
                        • Marketplace Competition

            5B. Arts Education

            5C. Creative Industries

                        • Cultural Entrepreneurship / SMEs           

            5D. Collaborations and Partnerships

                        • Cultural Tourism
                        • Sponsorships


Sample Syllabus

Background:
The program has historically started in the Netherlands, where we collaborate with the Center for Arts and Media Management of the Utrecht School of the Arts. The program includes field trips to a variety of Dutch cities, including Amsterdam, Rotterdam, The Hague and Otterlo, depending on availability of sites and speakers. This is followed by exploration of another European city, which has included Paris, Barcelona, Berlin, and Vienna. It was founded as a collaboration between the Visual Arts Administration and Performing Arts Administration M.A. programs and examines the spectrum of current issues across both fields. We invite you to view photographs from our last program in the Netherlands and Berlin, as well as student testimonials. Further information on the 2012 program is listed below.

Issues and Practices in Arts Administration: the European Context
E90.2215.099 or E67.2215.099 • 6 points

Application deadline: Please note that this program will be offered next in Summer 2012 and the application will be available in December 2011.

Program directors:

Prof. Carlo Lamagna, Department of Art and Art Professions
212-998-9011
Prof. Brann Wry, Department of Music and the Performing Arts
212-998-5505
Prof. Ad Huijsmans, Senior Lecturer and International Coordinator, Faculty of Art and Economics, Utrecht School of the Arts
Anja Schmalfuss
, M.A., Berlin

Application Instructions